{"id":2069,"date":"2021-04-21T07:38:49","date_gmt":"2021-04-21T05:38:49","guid":{"rendered":"https:\/\/magazine.lineapelle-fair.it\/?p=2069"},"modified":"2021-04-22T12:25:44","modified_gmt":"2021-04-22T10:25:44","slug":"kahmunes-sustainable-inclusivity-and-their-idea-of-nude","status":"publish","type":"post","link":"https:\/\/magazine.lineapelle-fair.it\/en\/green-corner-en\/kahmunes-sustainable-inclusivity-and-their-idea-of-nude\/","title":{"rendered":"Kahmune\u2019s sustainable inclusivity and their idea of \u201cnude\u201d"},"content":{"rendered":"

In 2016 Jamela A. Acheampong launched the Kahmune project: 10 shades of colour for shoes to match 10 hues of skin. And to the purpose of contradicting the assumption that fashion and beauty \u201chave been built on exclusion\u201d. All of this is 100% made in Italy<\/strong><\/em><\/h4>\n

Jamela A. Acheampong<\/strong>\u00a0\u2018s project was born in 2016. It is based on a discovery she made personally, starting from a picture of\u00a0Kim Kardashian,<\/strong>\u00a0who was wearing a pair of \u201cnude\u201d shoes in a different colour tone from that of her skin. An inconsistency which set off an intuition in Jamela\u2019s mind. “I began to search for products matching my dark skin<\/strong>\u00a0tone<\/strong>\u00a0\u2013 she tells bustle.com -. All I kept on finding, though, were just the same beige, cream and light brown shades\u201d. That\u2019s where\u00a0Kahmune<\/a>\u2019s <\/strong>story starts, together with its sustainable inclusiveness.<\/p>\n

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Kahmune\u2019s sustainable inclusiveness <\/strong><\/h3>\n

The Kahmune brand is based on a very simple philosophy of variation of the product they started from: shoes<\/strong>. Ten shades of colour to match\u00a0all skin tones<\/strong>. Three kinds of leather (suede<\/strong>,\u00a0nappa<\/strong>\u00a0and patent<\/strong>). No sneakers. All rigorously\u00a0100% made in Italy<\/strong>. A few months ago, bags were added, based on the same principle. One model (a tote bag) declined in 10 different shades of leather. Here lies the whole sustainable inclusiveness of Kahmune. And in service: customers can request to receive at their address the leather swatches and choose the closest nuance to the tone of their skin.<\/p>\n

A well-received project<\/strong><\/h3>\n

Beside its new product, bags, Kahmune can also be proud of something, which demonstrates how much this project is well received. In fact, it cashed in\u00a0a subsidy of 25.000 dollars<\/strong>\u00a0to develop the brand in a digital and social way. All of this with an inclusive and social aim, always and come what may. It was not a coincidence, that, in November 2020, Jamela A. Acheampong donated 15% of her sales to three organizations acting in favour of women. That\u2019s sustainability, as well.<\/p>\n

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