{"id":2074,"date":"2021-04-21T06:35:06","date_gmt":"2021-04-21T04:35:06","guid":{"rendered":"https:\/\/magazine.lineapelle-fair.it\/?p=2074"},"modified":"2021-04-22T12:26:16","modified_gmt":"2021-04-22T10:26:16","slug":"once-upon-a-time-there-was-accessible-luxury","status":"publish","type":"post","link":"https:\/\/magazine.lineapelle-fair.it\/en\/trend-en\/once-upon-a-time-there-was-accessible-luxury\/","title":{"rendered":"Once upon a time there was accessible luxury"},"content":{"rendered":"

In a constant attempt to divide into segments the luxury market, based on its higher or lower exclusivity, the \u201caccessible\u201d one has been for years an identity factor. Nowadays, though, defining oneself as such sounds almost like a sentence<\/em><\/h4>\n

It is the land of \u201cif\u201d and \u201ccould be\u201d. And it risks to turn into a neverland. Through the years,\u00a0the so-called accessible<\/strong>\u00a0 luxury <\/strong>has been an identifying segment for the high-end range. Almost its entry door, from where you could catch a glimpse of an absolute top dimension, while still being, at the same time, within the reach of a much larger public of consumers. Now, nevertheless, this space looks very uncomfortable. Analyst\u00a0Erwan Rambourg\u00a0<\/strong>from the Chinese magazine Jing Daily<\/a> explains why.<\/p>\n

Once upon a time there was accessible luxury<\/strong><\/h3>\n

The starting point for the analysis is the pyramid of luxury<\/strong>. You can see it in the picture. At the top, brands like Herm\u00e9s, Bottega Veneta, Dior have a strong hold. At the centre, we have like a transit zone. A bridge, where the most exclusive lines of historically \u201caccessible\u201d brands, such as Michael Kors, as well as Longchamp and Mulberry place themselves. Below, at the bottom, there are some that could (or would like to?) try to take a big leap while, on the contrary, they are risking a demotion. That\u2019s because staying in that zone too long, especially considering the present pandemic drive, has become dangerous. Very much, indeed. For four reasons.<\/p>\n

Four reasons<\/strong><\/h3>\n

Number 1<\/strong>: we are living through historic times when the diktat seems to be \u201cbuy less, buy better\u201d. As a consequence, when consumers decide to spend money on a bag, they prefer to buy a product from a higher segment, even if it is more expensive.<\/p>\n

Number 2<\/strong>: \u201cNot being really global might be a problem\u201d, Rambourg says. In fact, traditional players of accessible luxury, such as Coach and Michael Kors, are still too US centered. And this is a big limit.
\nNumber 3<\/strong>: the presence of products in outlets or of strong sales promotions limits and eats away at the prestige of brands.<\/p>\n

Number 4<\/strong>: the growth of second-hand fashion.\u00a0Why would I buy a new \u201caccessible\u201d bag, when I can have, for the same price, a used one from a brand at the top of the pyramid? The answer sounds just like a sentence.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

In a constant attempt to divide into segments the luxury market, based on its higher or lower exclusivity, the \u201caccessible\u201d one has been for years an identity factor. Nowadays, though, defining oneself as such sounds almost like a sentence It is the land of \u201cif\u201d and \u201ccould be\u201d. And it risks to turn into a…<\/p>\n","protected":false},"author":2,"featured_media":1992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[130],"tags":[158],"thb-sponsors":[],"class_list":["post-2074","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-trend-en","tag-luxury","post_format-post-format-image"],"yoast_head":"\nOnce upon a time there was accessible luxury - LINEAPELLE MAGAZINE - Beyond the fair, a world of ideas<\/title>\n<meta name=\"description\" content=\"Once upon a time there was accessible luxury, a segment that now seems to have become very uncomfortable according to analyst Erwan Rambourg\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magazine.lineapelle-fair.it\/en\/trend-en\/once-upon-a-time-there-was-accessible-luxury\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Once upon a time there was accessible luxury - 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