{"id":2080,"date":"2021-04-21T08:59:03","date_gmt":"2021-04-21T06:59:03","guid":{"rendered":"https:\/\/magazine.lineapelle-fair.it\/?p=2080"},"modified":"2021-04-22T12:24:07","modified_gmt":"2021-04-22T10:24:07","slug":"the-artisanal-pride-of-luxury-is-told-in-these-2-videos","status":"publish","type":"post","link":"https:\/\/magazine.lineapelle-fair.it\/en\/focus-en\/the-artisanal-pride-of-luxury-is-told-in-these-2-videos\/","title":{"rendered":"The artisanal pride of luxury is told in these 2 videos\u00a0"},"content":{"rendered":"<h4><em>While talking about augmented reality and investing \u201cin the digital\u201d, some brands do not miss any opportunity to tell about the wonder of the know-how their accessories come from. As shown by Valentino and Dior<\/em><\/h4>\n<p>Every day, we get the news that a luxury brand has decided to launch\u00a0<strong>a new digital project<\/strong>. Investments in e-commerce to help bypassing the stress caused by the pandemic and to support sales. The development of apps and services of augmented reality to (virtually) make, for example, made-to-measure shoes. Artificial intelligence to design whole collections. Entering the world of gaming to dress the protagonists of virtual games, as a new frontier of marketing. On the other hand, they share contents aiming to the best product story making. Video contents telling about the craftsmanship of luxury, as in the two cases you find at the links below.<\/p>\n<h3><strong>Dior\u2019s artisanal pride<\/strong><\/h3>\n<p>Maria Grazia Chiuri, Dior\u2019s creative mind, highlighted more than once the mastery of the craftsmen who manufacture the accessories of the French label. A savoir faire which is shown in the video below in all of its beauty, <a href=\"https:\/\/www.youtube.com\/watch?v=0FQ_TSF3cRs&amp;t=3s\" target=\"_blank\" rel=\"noopener\">telling in just 68 seconds<\/a> about the construction of the Caro it bag. The bag is totally made in Italy, from leather to manufacturing, including the golden details and a very long and careful series of intermediate passages. According to vogue.it, calf leather, after being cut, passes through the \u201cquilting phase, which requires as many as 18,000 points and gives birth to the iconic Dior geometric pattern\u201d.<\/p>\n<h3><strong>And Valentino\u2019s<\/strong><\/h3>\n<p>In this case, seconds are 90. That\u2019s enough for Valentino to tell, in the second episode of their Mastery Class project, about the 5 working hours required to make a bag for the Roman Stud line. We need to say that this model was created to celebrate 10 years of their Rockstud collection, a real golden goose for Valentino. To watch it, <a href=\"https:\/\/video.repubblica.it\/moda-e-beauty\/moda\/valentino-come-nasce-un-desiderio\/384452\/385180\" target=\"_blank\" rel=\"noopener\">click here\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While talking about augmented reality and investing \u201cin the digital\u201d, some brands do not miss any opportunity to tell about the wonder of the know-how their accessories come from. As shown by Valentino and Dior Every day, we get the news that a luxury brand has decided to launch\u00a0a new digital project. Investments in e-commerce&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[128],"tags":[149,158],"thb-sponsors":[],"class_list":["post-2080","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-focus-en","tag-leather","tag-luxury","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The artisanal pride of luxury is told in these 2 videos\u00a0 - LINEAPELLE MAGAZINE - Beyond the fair, a world of ideas<\/title>\n<meta name=\"description\" content=\"These two videos, posted by Dior and Valentino, tell the story of artisanal pride of luxury: amazing examples of their savoir faire\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magazine.lineapelle-fair.it\/en\/focus-en\/the-artisanal-pride-of-luxury-is-told-in-these-2-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The artisanal pride of luxury is told in these 2 videos\u00a0 - 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