{"id":2788,"date":"2021-10-29T10:02:36","date_gmt":"2021-10-29T08:02:36","guid":{"rendered":"https:\/\/magazine.lineapelle-fair.it\/?p=2788"},"modified":"2021-10-29T14:39:04","modified_gmt":"2021-10-29T12:39:04","slug":"homers-revolution-and-balenciagas-disruption","status":"publish","type":"post","link":"https:\/\/magazine.lineapelle-fair.it\/en\/focus-en\/homers-revolution-and-balenciagas-disruption\/","title":{"rendered":"Homer’s revolution and Balenciaga’s disruption"},"content":{"rendered":"

Re-Starting could mean (also) overturning everything. In this sense, in a historical moment where we all would like to be (already) post-Covid, we have a certainty. It bears the name of Balenciaga and its creative director. The brand and Demna Gvasalia, in fact, literally breaking through the table of the fashion system, rewriting its codes. Starting with a certain video that sees Homer Simpson as protagonists<\/em><\/strong><\/p>\n

This article is kicked off by the latest edition<\/strong> of the now traditional Lyst Index<\/strong><\/a>, a report packaged by the homonymous global luxury clothing and accessories research platform. It is based on the behavior of Internet users, evaluating it through interpolations between searches, conversion rates and sales. Well: in the third quarter of 2021<\/strong> Balenciaga conquered the first position, taking it away from Gucci.<\/p>\n

He succeeded for many reasons, starting with the incredible social hype<\/strong> aroused by the look worn by Kim Kardashian<\/strong> at the Met Gala 2021<\/strong>, last September. A black dress<\/strong> that literally hooded her from head to toe (you can see it by scrolling below) and that made online searches for Balenciaga products jump up by 505%<\/strong>. Just one example, which is added to all those we are about to write about, but which demonstrates how a restart moment like the current one should be interpreted. In other words, in the light of a real disruption<\/strong>, capable of overturning and rewriting the codes of the fashion system. Also involving The Simpson<\/strong> in this process. Here’s how.<\/p>\n

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Homer’s revolution<\/strong><\/h3>\n

We are at the Th\u00e9\u00e2tre du Ch\u00e2telet in Paris. It is the day of the Balenciaga show included in the women’s Fashion Week calendar. That something special is on the way can be understood from the fact that the 64 looks of the collection parade outside the entrance to the theater, as if they were on the Cannes Red Carpet. In other words: the show is not the highlight of the presentation, but its prelude. Mingling with the guests, models parade, enter the theater, sit in the stalls area to attend the real show to which Balenciaga has invited its community.<\/p>\n

It lasts 10 minutes and is an episode of The Simpson tailored to the occasion. Self-irony pushed to the limit of sarcasm. The seriousness of fashion expressed without taking itself (exasperatedly) seriously. The desirability of luxury which, in the light of its unattainability (yes: economic), is pilloried and overturned by 180 degrees. Fashion that finds itself by relying on the faces of the inhabitants of the “most depressed city in the United States”: Springfield. For Balenciaga, the icon of Summer 2022 is Homer Simpson along with all his fellow citizens. If it’s not disruption …<\/p>\n

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