{"id":3334,"date":"2022-06-24T15:03:11","date_gmt":"2022-06-24T13:03:11","guid":{"rendered":"https:\/\/magazine.lineapelle-fair.it\/?p=3334"},"modified":"2022-06-24T15:03:11","modified_gmt":"2022-06-24T13:03:11","slug":"passionately-together-at-milan-design-week","status":"publish","type":"post","link":"https:\/\/magazine.lineapelle-fair.it\/en\/trend-en\/passionately-together-at-milan-design-week\/","title":{"rendered":"Passionately together at Milan Design Week"},"content":{"rendered":"

Design is increasingly in fashion. And vice versa. A synergy between designer labels and furniture has broken out that knows no bounds. As demonstrated by what was admired from 6 to 12 June 2022 during Milan Design Week. A crowded bath that brings back (thankfully) a pre-pandemic atmosphere and gives meaning to permanently close and stimulating collaborations. An event in which Lineapelle also participated<\/strong><\/p>\n

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Passion\u00a0<\/strong>has broken out between\u00a0fashion\u00a0<\/strong>and\u00a0design<\/strong>. We are not only referring to the\u00a0home lines of fashion labels\u00a0<\/strong>but also to the brands (historical and established as well as young and emerging) that are increasingly\u00a0not resisting the allure\u00a0<\/strong>of\u00a0Milan Design Week<\/strong>.\u00a0A reciprocal exchange of synergies<\/a>\u00a0is capable of\u00a0broadening\u00a0<\/strong>individual targets,\u00a0increasing\u00a0<\/strong>brand popularity, and, consequently,\u00a0developing\u00a0<\/strong>new potential but exciting sales horizons. The latest, umpteenth confirmation came from 6 to 12 June on the occasion of the complete return of the Salone del Mobile in Milan.<\/p>\n

A few numbers never hurt<\/strong><\/h3>\n

At the Salone del Mobile, there were 2,175 brands<\/strong>, 27% of which were foreign, and 600 young designers<\/strong>. There were 262,608 <\/strong>registered visitors over six days: 61% were foreign. In 2019 <\/strong>we were at 386,000 when there were also more than 42,000 visitors, including Chinese and Russians, absent this year. Overall, however, 400,000 people attended <\/strong>the Milan Design Week, which once again flooded the metropolis with suggestions and events.<\/p>\n

Reciprocal explorations<\/strong><\/h3>\n

A volume of visitors that fashion brands prefer not to overlook. This has, to a certain extent, always been the case. There were the licensed brand extensions in <\/strong>vogue in the 1980s. There were the Home Collections <\/strong>on the wave of the one launched by Giorgio Armani <\/strong>in 2000. But, today, the relationship between design and fashion is very complex and varied. Reciprocal explorations <\/strong>that do not dilute the brand\u2019s reputation but, on the contrary, strengthen it, with items potentially more durable than ready-to-wear<\/strong>. Conversely, to design brands, designers offer a new language to <\/strong>reach a broader and often younger clientele. Many have realised this, and fashion’s forays into the design are increasingly frequent and massive.<\/p>\n

Determination and interest<\/strong><\/h3>\n

‘Fashion has entered the world of design with determination,’ furniture designer Marta Sala <\/strong>explained to Vogue<\/a>. Some of her chairs use Loro Piana fabrics <\/strong>and are part of the furnishings in Herm\u00e8s boutiques. This is just one example of a melting pot that was incredibly well received <\/strong>at the last Milan Design Week. In fact, among the collections that attracted the most interest <\/strong>were those of design brands that collaborated with fashion designers or those of fashion brands designed with designers.<\/p>\n

Milan Design Week 2022<\/strong><\/h3>\n

Among the\u00a0luxury brands<\/strong>\u00a0participating in Milan Design Week were\u00a0Loewe<\/strong>\u00a0and\u00a0Louis<\/strong> Vuitton,<\/strong>\u00a0with the tenth edition of Les Objets Nomades. Then:\u00a0Herm\u00e8s,\u00a0Brunello Cucinelli<\/strong>\u00a0and\u00a0Prada<\/strong>. Also:\u00a0Dior<\/strong>\u00a0with\u00a0Philippe Starck<\/strong>,\u00a0Ralph Lauren,\u00a0Elie Saab<\/strong>. Not forgetting the ‘younger’ looks of\u00a0Arthur Arbesser<\/strong>,\u00a0Sunne<\/strong>i, and\u00a0Colville<\/strong>. On the other hand, design brands have collaborated with designers and fashion brands. For example,\u00a0Cassina<\/strong>\u00a0with\u00a0Virgil<\/strong> Abloh,\u00a0Lodes<\/strong>\u00a0with\u00a0Diesel Living,<\/strong>\u00a0and Ginori 1735<\/strong>\u00a0with\u00a0Off-White<\/strong>. It passes by Timberland’s<\/strong> Floating Forest installation\u00a0and the\u00a0temporary Fendi Bar,<\/strong>\u00a0via Montenapoleone. Projects and initiatives that not only wrapped design in that glossy paper typical of luxury fashion brands but also qualified Design Week. Design is in fashion. And how fashionable it is.<\/p>\n

There was also Lineapelle<\/strong><\/h3>\n

Not to be forgotten and confirming the reciprocal transversality of Milan Design Week: there was also Lineapelle, <\/strong>which, in its Spazio at Palazzo Gorani, hosted the Shift to Regenerative Mobility project <\/strong>that Hyundai Transys <\/strong>developed with the Milan show. All this, by virtue of a partnership involving the Dani tanning group, Manifattura di Domodossola, ATKO Planning, Dual, and D-House by Dyloan. To discover it in all its details, including visuals, click here<\/a>. (mv)<\/p>\n

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