{"id":3500,"date":"2022-09-04T16:50:24","date_gmt":"2022-09-04T14:50:24","guid":{"rendered":"https:\/\/magazine.lineapelle-fair.it\/?p=3500"},"modified":"2022-09-19T18:03:52","modified_gmt":"2022-09-19T16:03:52","slug":"style-green-power-and-cross-media-lineapelle-100-turns-on-milan","status":"publish","type":"post","link":"https:\/\/magazine.lineapelle-fair.it\/en\/focus-en\/style-green-power-and-cross-media-lineapelle-100-turns-on-milan\/","title":{"rendered":"Style, green power and cross-media: Lineapelle 100 turns on Milan"},"content":{"rendered":"

Welcome to the back to the next of Lineapelle: from 20 to 22 September 2022, at Fieramilano Rho, the most international trade fair experience dedicated to the fashion and design industry celebrates its 100th edition under the sign of innovation, green power and crossmediality<\/strong><\/em><\/p>\n

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An exhibition event that marks a return to full normalcy. An exhibition that cuts the ribbon of its 100th edition, <\/strong>proving, once again, to be the commercial and stylistic meeting point of reference for the international fashion, luxury and design industry.<\/p>\n

At Fieramilano Rho, from Tuesday 20 to Thursday 22, Lineapelle <\/strong>opens its doors to 1,134 exhibitors <\/strong>(there were 960 at the February 2022 edition) from 40 nations<\/strong> under the slogan Back to The next.<\/strong> Not a return to the past, therefore, but the celebration of a futuristic design vision that, in this edition, is enriched by a comprehensive and transversal programme of in-depth and promotional activities and that will take place in partial concurrence with Micam, Mipel, TheOne and at the same time as the Simac Tanning Tech trade fair: events united by the #finallytogether project.<\/p>\n

Five hundred seventy-four tanneries, 368 manufacturers of accessories and components, 138 of fabrics and synthetics, 9 chemists and 45 exhibitors of other activities, will share three days of negotiations and confrontation <\/strong>that fall within an economic phase dominated by profound uncertainties and concerns due to the energy emergency that is causing any company cost item to rise exponentially and uncontrollably.<\/p>\n

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Style, green power and cross-media<\/h3>\n

The Beauty Of The Italian Tanning Industry<\/strong><\/h4>\n

Lineapelle 100 will be the setting (in Hall 11) for an exhibition project organised and promoted by UNIC – Italian Tanneries <\/strong>entitled The Beauty Of The Italian Tanning Industry<\/strong>: Heritage, Science and Design<\/strong><\/a>. It aims to communicate the ‘beauty<\/strong>‘ of a production model that combines craftsmanship <\/strong>and science<\/strong>, green power<\/strong>, technology <\/strong>and creativity<\/strong>: the one of the Italian tanning industry<\/strong>. The exhibition has the scientific support of SSIP (Stazione Sperimentale per l’industria delle pelli e delle materie concianti).<\/p>\n

Mondi Possibili and Metaverse<\/strong><\/h4>\n

Lineapelle 100 presents the fashion trends for the Fall\/Winter 2023-2024 <\/strong>season, elaborated by its Fashion Committee and defined by the Mondi Possibili mood. A journey into the stylistic development of leathers, materials, accessories and components that, in this edition, enters a cross-media dimension<\/strong>, opening up to the Metaverse <\/strong>experience. The samples on show in the traditional physical Trend Areas (halls 13, 9 and 22), in fact, will also be translated into the virtual mode, in a digital space that can be used by any device, including the immersive experience of 3D visors (hall 13).<\/p>\n

At Lineapelle 100, the future is at home, as demonstrated by how the show has chosen to celebrate its 100th edition: by presenting all its exhibitors and most loyal buyers with an exclusive <\/strong>numbered NFT <\/strong>(Non-Fungible Token). In addition, LINEAPELLE 100 will offer special recognition to the 72 exhibitors who have been <\/strong>present at the show since its first edition.<\/p>\n

Lineapelle Designers Edition<\/strong><\/h4>\n

On the occasion of Lineapelle 100 and the simultaneous Milan Fashion Week (20\/26 September), UNIC – Italian Tanneries and Lineapelle have selected brands and young stylists who will present their collections at Spazio Lineapelle, in the heart of Milan (Piazza Giuseppe Tomasi di Lampedusa) during the Lineapelle Designers Edition<\/strong><\/a>, organised under the patronage of the Milan City Council. Five days entirely dedicated to leather, between creativity, fashion and sustainability with events, performances and installations. Protagonists<\/strong>: Mangano, Cristiano Burani, The Heyyman, Froy, Radica Studio.<\/p>\n

Lineapelle 100 lights up Milan<\/h3>\n

Green Theatre<\/strong><\/h4>\n

The Green Theatr<\/a>e <\/strong>project is <\/strong>back at Lineapelle 100: <\/strong>a space reserved for presentations and debates (free admission) that will host, on Tuesday 20 and Wednesday 21, a schedule of half-hour instant talks. The common denominator<\/strong>: the innovative sustainable approach of the exhibiting Italian companies analysed at 360\u00b0 and the constantly upgrading green value of the Italian tanning industry.<\/p>\n

Leatherverse<\/strong><\/h4>\n

A space where you can have a real, physical augmented reality experience. This is not a contradiction: it is the sense of Leatherverse<\/strong>, a sort of conceptual garden <\/strong>(Hall 9, Aisle A). Inspired by digital\/natural art, Leatherverse aims to bring the visitor closer to discovering Italian leather, touching and sitting on leather objects and admiring the creativity of colours, finishes, and aesthetic aspects. Inside Leatherverse, everything is recreated and manufactured: rock and leather create a meditative space, a place reminiscent of nature, expressing the harmony, elegance and fine quality of Italian leather.<\/p>\n

Training<\/strong><\/h4>\n

Lineapelle 100 continues to pursue its educational mission<\/strong>, involving the most important international fashion schools in educational projects and creative competitions. This edition, in Hall 9, will feature students from the London College Of Fashion, UAL<\/strong>; students from IUAV – University of Venice<\/strong>; the winners of the Leather Design Competition 2020 and 2021, <\/strong>organised by Tokyo Leather Fair in collaboration with Lineapelle.<\/p>\n

Lineapelle Art<\/strong><\/h4>\n

The art world has not shied away from the fascination with leather, using it as an expressive material and, at the same time, as a canvas and creative base. LINEAPELLE 100 dedicates to the relationship between art and leather Lineapelle Art<\/strong>, a space in pavilion 15 (aisle A) where three works of the highest level will be exhibited.<\/p>\n

The first and the second come from the collection of the De Chiara De Maio Foundation: they are oil on canvas by Mimmo Paladino <\/strong>with intense colours entitled La Cena del Calzolaio Magico (The Supper of the Magic Shoemaker) and a leather-based material installation by Franco Politano <\/strong>entitled Pelli Trincerate (Trincerated Skins). The third is a life-size version, scratched on leather, of Leonardo da Vinci’s Last Supper by artist Francesco La Rosa<\/strong>.<\/p>\n

Mipel Lab<\/strong><\/h4>\n

At Lineapelle 100, Assopellettieri will once again be the protagonist with Mipel Lab<\/strong>, the innovative digital and trade fair concept dedicated to Italian leather goods production sourcing <\/strong>conceived in collaboration with LINEAPELLE with the aim of bringing together international brands with the excellence of Italian leather goods manufacturers. Mipel Lab will share spaces with Lineapelle from 20 to 22 September in Pavilion 9 at Fieramilano Rho.<\/p>\n

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