{"id":3962,"date":"2023-05-23T09:00:57","date_gmt":"2023-05-23T07:00:57","guid":{"rendered":"https:\/\/magazine.lineapelle-fair.it\/?p=3962"},"modified":"2023-05-24T15:35:38","modified_gmt":"2023-05-24T13:35:38","slug":"lineapelles-creative-impact-colours-seoul-with-light","status":"publish","type":"post","link":"https:\/\/magazine.lineapelle-fair.it\/en\/focus-en\/lineapelles-creative-impact-colours-seoul-with-light\/","title":{"rendered":"Lineapelle’s creative impact colours Seoul with light"},"content":{"rendered":"

The hashtag #doyouthinkyellow found its first direct manifestation in South Korea, in Seoul, where Lineapelle returned in early May. The aim is to propose a series of seminars and round tables to connect creative visions, circular values, and material explorations to a target group that is both broad and very well-defined. Fashion designers, interior designers, automotive and architects. The result? Disruptive<\/strong><\/em><\/p>\n

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Two days of\u00a0high-profile networking<\/strong>. An expected return that had a disruptive result in terms of interest and reciprocity of creative stimuli.\u00a0Lineapelle\u00a0<\/strong>returned physically and in grand style to\u00a0Seoul<\/strong>, launching the provocation encapsulated in the\u00a0hashtag #doyouthinkyellow<\/strong>\u00a0to its Korean community. That of proposing itself as an instrument of “maximum open-mindedness\u00a0<\/strong>towards\u00a0contamination\u00a0<\/strong>and\u00a0experimentation<\/strong>, activating creative paths without limits”.<\/p>\n

Lineapelle colours Seoul with light<\/strong><\/h3>\n

Join the dots<\/strong>. One in particular. Yellow-like light <\/strong>and like the stylistic vision of <\/strong>Lineapelle, which returned to South Korea to promote its creative impact. It did so by organising a series of meetings in which it put the quality of Italian leather on the table (literally and otherwise). Thus, the hashtag #doyouthinkyellow doubled as an invitation and a question to be answered during a series of seminars and round tables aimed at fashion, interior design, automotive and architectural designers. A “new” target audience, as Lineapelle defines it, is “welcomed in reserved situations and in some evocative locations. New designers and a new audience <\/strong>coming from highly evolving sectors’. They were asked to ‘think yellow’, showing how ‘Italian leather is applied to all their professional sectors <\/strong>and how it is an incredibly inspirational tool <\/strong>thanks to the creative technology applied to its production<\/strong>‘.<\/p>\n

New Horizons<\/strong><\/h3>\n

All the many participants were physically made to wear \u201ca yellow dot\u201d by Lineapelle, suggesting the construction of a renewed creative link between the fair and the Korean market<\/strong>. Not a random choice, given that Seoul is now in the spotlight of all the most important brands of the fashion & design system<\/strong>. The result? ‘We have aroused great attraction and opened up new horizons’. A positive return, then, heralds new creative and business developments.<\/p>\n

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