Daniel Lee was the first to sour the relationship between fashion and social media when he was at Bottega Veneta. Then, many episodes have turned social networks against the brands, starting to…
The great possibility or enormous risk: the fashion system is questioning how to make AI a tool and a resource to be “used brilliantly and prudently”, says Olivier Rousteing, creative director of…
Experiences that test the power of Artificial Intelligence to curb counterfeiting are multiplying. From the case of the Patou brand to the second hand, we take stock of how AI can become…
The signs are all there: declining investment, attention, attendance, and consumption: NFT and cryptocurrency included. Not only that: even the last annual Metaverse Fashion Week in Decentraland recorded much lower numbers than…
Three clues make proof: studies by Bain, ThredUp and Vinted confirm that, at several levels of consumption, there is a clear gap between attitude and behaviour when a consumer has to choose…
According to a study by the Material Innovation Initiative, the “next” materials sector lost 53% of investment in 2022, from USD 980.3 million to USD 456.7 million. Too much to think that…
The latest to do so was Celine, joining the club of luxury brands that periodically raise their prices, seemingly heedless of any uncertainty and recessionary forecasts. They can do this for several…
A Classic Flap maxi cost $3,700 in 2010: 13 years later, it has risen to $11,700, over 300% more. The Chanel case is historic and exemplary in demonstrating how the luxury strategy…
“If consumers believe that brands set unfair prices, luxury brands might encounter cognitive switching that high-income customers are not willing to accept, even if they can afford to pay a higher price”.…
Sit back and enjoy this article. Because the story of Ethical Fashion Initiative, told in the voice of its creator, Simone Cipriani, is undoubtedly the most interesting, inspiring and inclusive one you…