The FIFA World Cup is not only an amusement park for sports brands: it represents an unmissable opportunity even for fashion and luxury brands. It is the first time in history that…
From 2027 Gucci will become the main sponsor of the F1 Alpine team. A decision that updates and revolutionizes the dynamics of the relationship between fashion and motorsports, introducing a brand new…
The star of the Golden State Warriors chooses the Chinese Li-Ning to promote his brand, Curry Brand. The contract goes beyond mere sponsorship or being a testimonial; it consists in a project…
For some years now, the brand founded by Ortega has raised its prices, and for traditional fast fashion consumers, Zara’s transformation and how it differs from its competitors have been immediately clear.…
Fashion continues to invest in culture to breathe new life into cities. Chanel has recently reopened the Parisian cinema Le Saint Germain des Prés. Last year, in Rome, Maria Grazia Chiuri breathed…
It no longer operates solely within the realm of craftsmanship, but has chosen to dress Dua Lipa for her wedding pre-party, having placed Jacob Elordi and Lorenzo Musetti at the centre of…
It’s all anyone’s talking about: Chanel and Dior are reigniting fashion. From the heel cover sent down the catwalk by Matthieu Blazy to Jonathan Anderson’s new narrative, the French fashion houses are…
At the luxury Deji Plaza shopping centre in Nanjing, China, Dior has created a pop-up store shaped like a huge three-tiered cake. A project that pays homage to art and ‘foodification’ and…
In 1982, in the print edition of this magazine, Giorgio Armani spoke about his relationship with leather. Today, less than a year after his passing, the brand launches Armani/Archivio. Thirteen looks that…
Allbirds was founded in 2016 as a shoe manufacturer and it was explicitly based on a supergreen business plan. Ten years later, the brand states that it has reached an agreement to…