The Neverending crisis: what happened to creativity? 
The Neverending crisis: what happened to creativity? 

Nobody takes risks anymore. Everybody does the same things. Banalization is right around the corner. Let’s start from the words of Marco Bizzarri, ex CEO of Gucci, in order to understand what…

How do emergings actually emerge? Fiction or reality?
How do emergings actually emerge? Fiction or reality?

In this middle world, the one in which the biggest fashion brands are currently suffering, it opened up an almost limitless space for emerging brands. But, for them, earning the title of…

A place to be: why does luxury like the Japanese market?
A place to be: why does luxury like the Japanese market?

The weak yen attracts tourist shopping, while local luxury consumption grows in proportion to the country’s average income. Young Japanese post purchases of designer goods on social media as if they were…

Museums have a new full-time star: fashion
Museums have a new full-time star: fashion

Fashion and art have always had a symbiotic relationship. In recent years, however, fashion exhibitions in art museums have multiplied. For brands, they are no longer just a communication tool but also…

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