Brands open museums and archives where they preserve their physical and creative memory. Places that present themselves as spaces of dialogue between past and future, where one can study the evolution of…
It goes something like this: a brand enlists a new designer, and ‘the first chapter of the new saga starts in the archives. To understand who it really is, we will have…
As the designer, who took over from Pierpaolo Piccioli as Valentino’s creative director, was about to (surprisingly) share his first Resort collection online, we visited the Maison’s Roman archive. Here, we discovered…
Incongruent, hypocritical and lying. When faced with fashion purchases, consumers collapse into a behavioural drift based on the concept of cognitive dissonance. This is explained by a study by ModaEspaña carried out…
It is “widely recognised as the most rational and reliable tool in the world of chromatology”. We are talking about the NCS – Natural Colour System, “not a simple collection of colours”,…
21.3 billion impressions in 2023. Almost certainly be many more in 2024. The super-fashion patronage event celebrated on 6 May at the Metropolitan Museum in New York invaded social media. But does…
The Met Gala, the annual event organised by Anna Wintour is now much more like a theme party than a hotbed of genius and inventiveness. And it suffers from certain flaws that,…
There is a festival in France that does not have the same media resonance as the Met Gala (in fact, it is far from it), but which is considered the epitome of…
The world is questioning the need to decarbonise the economy, while synthetic fibres continue to be produced in large quantities from virgin plastic for fashion consumption. But a taboo is falling: if…
Patagonia publishes a long and hilarious documentary, comical right from the title (‘Shittropocene’), to convince the public to think more before giving in to compulsive shopping. It is an interesting operation that…