If they are not digital, shops become hyperphysical
If they are not digital, shops become hyperphysical

“It’s not just about buying,” explains designer Simon Porte Jacquemus. Because we are in the dimension of an experience, a concept. The idea is to break frontiers in the world of luxury.…

The NFT bubble burst against a structural limitation
The NFT bubble burst against a structural limitation

In 2021, the NFT (non-fungible token) bubble grew by +21,000% year-on-year. The fashion industry immediately agreed to contribute to this new digital innovation (or provocation?). Today, however, the sector is experiencing a…

Remnants of another market: fashion abandons second lines
Remnants of another market: fashion abandons second lines

Because they have lost the sense, they had twenty years ago. Because they no longer create engagement with consumers with less purchasing power, especially young people. Because changes in the scenario have…

The four ways to dialogue with the market and remain yourself
The four ways to dialogue with the market and remain yourself

Consumer sensitivity towards luxury brands and fashion, in general, is undergoing a constant revolution. Based on inclusivity and identification, the most recent guidelines require brands to seek a balance continually. The aim…

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