The colour we all need
The colour we all need

Actually, we all “badly need it”. Viva Magenta 18-1750 is the colour of 2023, according to Pantone, which started this tradition in 2000 to “draw attention to the relationship between culture and…

The particular desires of VIC and how brands fulfil them
The particular desires of VIC and how brands fulfil them

They are the Very Important Customers, those who do not care about price, because they want absolutely customised and more than exclusive products. But that’s not enough: they demand the utmost discretion…

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