Nobody takes risks anymore. Everybody does the same things. Banalization is right around the corner. Let’s start from the words of Marco Bizzarri, ex CEO of Gucci, in order to understand what…

Nobody takes risks anymore. Everybody does the same things. Banalization is right around the corner. Let’s start from the words of Marco Bizzarri, ex CEO of Gucci, in order to understand what…
It seems to be a provocative exercise, while it is a meticulous strategy instead. Demna Gvasalia, creative director of Balenciaga, has launched on the market a series of objects that many would…
In this middle world, the one in which the biggest fashion brands are currently suffering, it opened up an almost limitless space for emerging brands. But, for them, earning the title of…
We are in the 1960s. Fashion undergoes such a profound fascination for space that that decade, made of geometrical lines and experimentations with never-seen materials, is referred to as The Space Age.…
It is a start up made in Puglia that already has a trip aboard SpaceX’s Crew Dragon under its belt. We are talking about Rea Space, an Italian company specialized in the…
On the occasion of the International Astronautical Congress, which took place in Milan during last October, the American aerospace company Axiom Space and the Italian fashion brand revealed for the first time…
On the 2th of January a huge fire devastated 60% of Ghana’s Kantamanto Market, where every month 60 million of unsold or used fashion products come from Western markets. More than half…
The weak yen attracts tourist shopping, while local luxury consumption grows in proportion to the country’s average income. Young Japanese post purchases of designer goods on social media as if they were…
Fashion and art have always had a symbiotic relationship. In recent years, however, fashion exhibitions in art museums have multiplied. For brands, they are no longer just a communication tool but also…