While luxury plays its game with the Multiverse, within the platforms of e-tailers, there are those (like Levi’s) who entrust the management of prices and receipts to the algorithm of Artificial Intelligence.…
“It’s not just about buying,” explains designer Simon Porte Jacquemus. Because we are in the dimension of an experience, a concept. The idea is to break frontiers in the world of luxury.…
In 2021, the NFT (non-fungible token) bubble grew by +21,000% year-on-year. The fashion industry immediately agreed to contribute to this new digital innovation (or provocation?). Today, however, the sector is experiencing a…
Buying accessories and luxury clothes on portals or in second-hand shops is not just a way for the classic ‘bargain’. It is said to be a sustainable choice, and, in some ways,…
There are rankings for everything, online and elsewhere. Luxury is well aware of this because the rankings that are chased from week to week and event to event certify the reputation of…
Because they have lost the sense, they had twenty years ago. Because they no longer create engagement with consumers with less purchasing power, especially young people. Because changes in the scenario have…
Consumer sensitivity towards luxury brands and fashion, in general, is undergoing a constant revolution. Based on inclusivity and identification, the most recent guidelines require brands to seek a balance continually. The aim…
They love Edikted, Cider, Verge Girl, or Adika. But they claim to be more than just careful and sensitive to all the green causes around them. They promote upcycling and secondhand, but…
Following the example of the Big Apple, Great Britain and the European Union are raising the bar in their fight against greenwashing. Because too many companies are consciously playing the smart-ass and…
For a thousand reasons and a series of policies to stimulate and support consumption, the USA has once again become the market from which to restart. To the point that Bloomberg believes…