More than artificial intelligence, the irreplaceable intelligence of the hands commands the Poltrona Frau factory in Tolentino (Macerata). From manual dexterity and artisan sensitivity, in fact, comes the excellence of a brand…
For an infinite number of reasons, multi-brand luxury e-tailers have entered a deep crisis, not only financial. Their identity, for many, has transfigured to such an extent that some of the best-known…
Call it ‘revenge’ or, more simply, ‘resurrection’: the pandemic has not sung the de profundis of physical boutiques in favour of online platforms. This is demonstrated by the real estate investments of…
While the digital world is experiencing frenetic changes, driven by the rise of artificial intelligence, luxury brands are adapting their marketing and communication strategy to keep their reputation at the top. A…
Interview with Shakaila Forbes-Bell, fashion psychologist and author of the book Big Dress Energy, in which she reveals how fashion psychology can transform wardrobe and self-esteem: Fashion is Psychology In 2016,…
In Cuzco, in the Peruvian Andes, Passeri promotes a vision of the shoe far removed from any fast fashion logic. “With every shoe we sell, we not only share a piece of…
Once upon a time, there was brand extension: today, luxury brands, in order to reach and conquer new markets, have chosen to redefine themselves beyond the traditional creation of tangible products by…
Never before have luxury brands been investing in brick and mortar, changing their paradigm approach to real estate and hospitality. In this article, we tell you about their most extraordinary and most…
Designing and creating material surfaces suitable for spaces and environments, furniture, and real estate. Lineapelle has launched an international brand extension project aimed at the world of design. A new vision of…
Asking the question is Transformers Foundation, a platform representing the denim supply chain, which in a recent study comes to very peremptory conclusions. Like this: ‘Not only are suppliers expected to do…