If they are not social, what fashion and luxury are they?
If they are not social, what fashion and luxury are they?

While the digital world is experiencing frenetic changes, driven by the rise of artificial intelligence, luxury brands are adapting their marketing and communication strategy to keep their reputation at the top. A…

Theory and practice of a new idea of brand extension
Theory and practice of a new idea of brand extension

Once upon a time, there was brand extension: today, luxury brands, in order to reach and conquer new markets, have chosen to redefine themselves beyond the traditional creation of tangible products by…

Lineapelle opens up a new vision of spaces and environments
Lineapelle opens up a new vision of spaces and environments

Designing and creating material surfaces suitable for spaces and environments, furniture, and real estate. Lineapelle has launched an international brand extension project aimed at the world of design. A new vision of…

If getting on the catwalk is more than a matter of style
If getting on the catwalk is more than a matter of style

The women’s catwalks in September expressed not only a probably timely creative change of pace in a challenging market phase for luxury. From the emergence of quiet luxury to De Sarno’s debut…

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