Produce less, produce better: the near future is today
Produce less, produce better: the near future is today

The challenge is now, and the fashion system cannot fail to meet it head-on. Leaving behind any traditional production, business and marketing logic. And understanding that producing less but better (with all…

Passionately together at Milan Design Week
Passionately together at Milan Design Week

Design is increasingly in fashion. And vice versa. A synergy between designer labels and furniture has broken out that knows no bounds. As demonstrated by what was admired from 6 to 12…

If they are not digital, shops become hyperphysical
If they are not digital, shops become hyperphysical

“It’s not just about buying,” explains designer Simon Porte Jacquemus. Because we are in the dimension of an experience, a concept. The idea is to break frontiers in the world of luxury.…

The NFT bubble burst against a structural limitation
The NFT bubble burst against a structural limitation

In 2021, the NFT (non-fungible token) bubble grew by +21,000% year-on-year. The fashion industry immediately agreed to contribute to this new digital innovation (or provocation?). Today, however, the sector is experiencing a…

Remnants of another market: fashion abandons second lines
Remnants of another market: fashion abandons second lines

Because they have lost the sense, they had twenty years ago. Because they no longer create engagement with consumers with less purchasing power, especially young people. Because changes in the scenario have…

SUBSCRIBE NEWSLETTER