Cognitive switching and the reaction to luxury increases
Cognitive switching and the reaction to luxury increases

“If consumers believe that brands set unfair prices, luxury brands might encounter cognitive switching that high-income customers are not willing to accept, even if they can afford to pay a higher price”.…

All we can say about the transition that awaits Gucci
All we can say about the transition that awaits Gucci

The appointment of Sabato De Sarno blows everyone away. Alessandro Michele’s successor becomes the fulcrum of the substantial and delicate transition that awaits Gucci. Hypotheses and advice to CEO Marco Bizzarri abound:…

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