What should have been 2021 and hopefully will be 2022
What should have been 2021 and hopefully will be 2022

The year that recently ended did not trigger the general upturn that everyone was hoping for. And the changes faced by the fashion & luxury industry seem (still) more contingent than structural.…

E che il 2022 sia veramente l’Anno della Tigre
And may 2022 truly be the Year of the Tiger

New Year’s Day is celebrated in Beijing on 1 February, opening the door to 12 months dedicated to the Tiger, a symbol of strength, power and fearlessness. A symbolic sign of hope…

La sfida generazionale del lusso e come poterla interpretare
The generational challenge of luxury and how to interpret it

The ages of high-end luxury consumption are no longer what they used to be. Brands are going after increasingly younger customers, outlining different generational approach strategies that play more and more with…

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