It may be a coincidence, but since the rumours about a possible listing of Shein have been circulating, Europe has started to think about how to stop the expansion of the Chinese…
While in Florence, the Museum of Costume and Fashion in Palazzo Pitti reopens after four years, the debate is rekindled on the absence in Italy of a structure and a project that…
Fendi celebrates 100 years in 2025, and as it prepares for the big celebrations, we visited the archive that preserves the history (and the lives) of a brand that contributed to the…
Brands open museums and archives where they preserve their physical and creative memory. Places that present themselves as spaces of dialogue between past and future, where one can study the evolution of…
It goes something like this: a brand enlists a new designer, and ‘the first chapter of the new saga starts in the archives. To understand who it really is, we will have…
As the designer, who took over from Pierpaolo Piccioli as Valentino’s creative director, was about to (surprisingly) share his first Resort collection online, we visited the Maison’s Roman archive. Here, we discovered…
Incongruent, hypocritical and lying. When faced with fashion purchases, consumers collapse into a behavioural drift based on the concept of cognitive dissonance. This is explained by a study by ModaEspaña carried out…
It is “widely recognised as the most rational and reliable tool in the world of chromatology”. We are talking about the NCS – Natural Colour System, “not a simple collection of colours”,…
21.3 billion impressions in 2023. Almost certainly be many more in 2024. The super-fashion patronage event celebrated on 6 May at the Metropolitan Museum in New York invaded social media. But does…
The Met Gala, the annual event organised by Anna Wintour is now much more like a theme party than a hotbed of genius and inventiveness. And it suffers from certain flaws that,…