That tennis has become a gold mine in recent years is now clear. In recent months, however, something has changed. Ever since Coco Gauff wore a New Balance suit and leather jacket…
“Sinner, but how do they dress you?”, “Is that Luigi?”, “Alcaraz got out of bed today and didn’t change”, “. These are some of the comments that crowded social media during Roland…
A few years ago, walking around wearing a shoe with cleats would have been ridiculous. Today it is cool. Although not new in an absolute sense, the combination of football and fashion…
In France, the Anti-Waste law surprisingly transformed itself into an encouragement towards overproduction. A literal boomerang. It is hard to believe, but the mechanism with whom fast fashion takes advantage of the…
Shein is being targeted by Europe, which wants to fight in any possible way against the advance of the Chinese super fast fashion giant. During the last few months, the charges multiplied.…
“There is the Pope and there is Valentino. In this city there is no one else as famous”. Right in the very Rome which anointed him as the emperor of fashion, it’s…
The response of the brands is there for all to see: we are cultural companies. We go beyond the product. We build emotional narratives that must create new connections. We invest in…
Los Angeles, April 2025. Ahead of Coachella, an annual music festival held at the Empire Polo Club in Indio, California, H&M is launching its own mega custom concert. New York, May 2025.…
It is called Lumente, and it is the platform of luxury homes managed like classic hotels and signed by some of the brands of the fashion system, from Fendi to Karl Lagerfeld.…
Inexpensive design, high quality production. The latest surprising consumer trend comes right from social media. In other words: rather than searching for a cheaper version of a luxury product, consumers tend to…