The Neverending crisis: what happened to creativity? 
The Neverending crisis: what happened to creativity? 

Nobody takes risks anymore. Everybody does the same things. Banalization is right around the corner. Let’s start from the words of Marco Bizzarri, ex CEO of Gucci, in order to understand what…

How do emergings actually emerge? Fiction or reality?
How do emergings actually emerge? Fiction or reality?

In this middle world, the one in which the biggest fashion brands are currently suffering, it opened up an almost limitless space for emerging brands. But, for them, earning the title of…

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