Fashion and art have always had a symbiotic relationship. In recent years, however, fashion exhibitions in art museums have multiplied. For brands, they are no longer just a communication tool but also…
What ten years ago was just a megaphone for brands is now the place to be for understanding how fashion and art relate. Fashion foundations are now more than just a container…
To honour the exhibition (until 16 March 2025) that the Milan Triennale dedicates to Elio Fiorucci, it is only right to start with the phrase that greets visitors. “Fiorucci does not discriminate…
It is not just a matter of cost, which however remains a significant obstacle to overcome for any ethical choice. When, while we are conscious about all the “green consequences” of our…
The portal specialized in second hand luxury enters a brand new phase of its open war on fast fashion. Exactly as this one, there are a lot of initiatives and campaigns that…
Demure, brat, cottagecore, coquette. These are the trends that have marked the last year of fashion to such an extent that they have been chosen by two famous dictionaries, Oxford and Collins,…
The latest frontier for fashion and luxury is India, which, with its 1.5 billion inhabitants, is the most populous country in the world but also the one – perhaps – most at…
“The industry has not yet succeeded in creating a marketable, large-scale value proposition for sustainable fashion,” judges The State of Fashion 2025. It is no coincidence that many projects fail and others…
Telfar and Aupen are two brands around which considerable hype has been generated. They are two ‘native vegan’ brands and, for this reason, appreciated by the so-called ‘people who like it’: celebrities,…
The reason is to raise the brand perception while raising the green bar by returning to the use of leather as an example of durability and an unbeatable look. But also by…