An IFM-Première Vision research outlines a very worrying scenario related to green communication. It concerns consumer ignorance and how many, too many brands play havoc with the information that should combat it…
The fight against greenwashing and its misleading marketing dynamics raises the bar and puts fashion in the crosshairs with increasingly widespread and wide-ranging actions. Actions that involve not only brands and retailers…
For Bain & Company, leather goods and footwear are the engines of luxury that will have more sales in 2021 than in 2019. Euromonitor International estimates that the turnover of leather goods…
Luxury is flying high despite the energy crisis and the consequent emergency suffocating the industry and consumers. Brands and large groups are closing the first half of 2022 with stellar balance sheets…
Brand turnovers are skyrocketing, and the luxury goods industry doesn’t give a damn about any emergencies. While analysts rack their brains to figure out the reasons for its power and how long…
The dollar-euro exchange rate is back to parity for the first time in 20 years, making European products and shopping in Old World boutiques more attractive to American consumers. But in New…
It seemed that e-commerce, in all its myriad forms and social ramifications, had knocked out physical retail. A real hangover of online sales due, paradoxically, to the pandemic. But no: traditional shops,…
Jonathan Anderson, the designer for Loewe (LVMH) and the brand of the same name, born in 1984, is an exemplary case of a designer who accepts the present but reinterprets it in…
After much building of marketing castles, the alleged truth about how the green impact of materials and products is assessed and promoted generates doubts, questions, and journalistic enquiries. A small tsunami of…
Bottega Veneta focuses on ‘products that are used for longer, to reduce the number of replacements and lower our environmental impact. And it is not the only brand to ‘make sense of…