Covid had decried the incredible (and forced) rebound of online sales and suggested the partial extinction of physical retail. The truth is that e-commerce is struggling today. And it probably didn’t see…
They are the Very Important Customers, those who do not care about price, because they want absolutely customised and more than exclusive products. But that’s not enough: they demand the utmost discretion…
The European House – Ambrosetti publishes the study Just Fashion Transition and reiterates that the most serious green problem in fashion is “the lack of unambiguous data on environmental and social impacts”.…
It used to be an (almost) avant-garde creative circular choice. Today, it is the rule: brands are opening up projects for the valorisation of their production waste in a variety of ways.…
Kanye West and Kyrie Irving. The first one is a music icon who has not just been a testimonial for fashion but a protagonist. The second is an NBA star who has…
Faced with an embarrassment of choice, we have made ours. Here are the four transversal collaborations that rekindle the trend of creative sharing between luxury brands and casual, sporty brands. Because Christmas…
The way the Metaverse and NFT are imposing their codes requires an enthusiastic yet cautious approach to dealing with them. Because the financial values of this future we are living in have…
Lineapelle, too, launches a meta-experimentation and immerses itself in the new dimension of virtuality. It does so by creating an exclusive celebratory NFT and constructing, for the samples of its physical Trend…
Leading it is Bernard and Antoine Arnault, father and son and deus ex machina of LVMH. But they are not the only ones with doubts about the value of virtualization of life…
Thirty percent of the purchases of Gen Z, the largest generation of consumers ever to enter the market (so they say…), are driven by price. The Keep on Return case on TikTok…