Experiences that test the power of Artificial Intelligence to curb counterfeiting are multiplying. From the case of the Patou brand to the second hand, we take stock of how AI can become…
The signs are all there: declining investment, attention, attendance, and consumption: NFT and cryptocurrency included. Not only that: even the last annual Metaverse Fashion Week in Decentraland recorded much lower numbers than…
Three clues make proof: studies by Bain, ThredUp and Vinted confirm that, at several levels of consumption, there is a clear gap between attitude and behaviour when a consumer has to choose…
According to a study by the Material Innovation Initiative, the “next” materials sector lost 53% of investment in 2022, from USD 980.3 million to USD 456.7 million. Too much to think that…
The latest to do so was Celine, joining the club of luxury brands that periodically raise their prices, seemingly heedless of any uncertainty and recessionary forecasts. They can do this for several…
A Classic Flap maxi cost $3,700 in 2010: 13 years later, it has risen to $11,700, over 300% more. The Chanel case is historic and exemplary in demonstrating how the luxury strategy…
“If consumers believe that brands set unfair prices, luxury brands might encounter cognitive switching that high-income customers are not willing to accept, even if they can afford to pay a higher price”.…
Sit back and enjoy this article. Because the story of Ethical Fashion Initiative, told in the voice of its creator, Simone Cipriani, is undoubtedly the most interesting, inspiring and inclusive one you…
Paris passed a law imposing an obligation to properly communicate how much a garment is made from recycled material. In California, the Responsible Textile Recovery Act effectively puts textile manufacturers on an…
Lineapelle launches a significant call to action to its community, opening the doors of its 101st edition, scheduled in Milan, in the spaces of Fieramilano Rho, from 21 to 23 February. 1,161…