It used to be an (almost) avant-garde creative circular choice. Today, it is the rule: brands are opening up projects for the valorisation of their production waste in a variety of ways.…
Kanye West and Kyrie Irving. The first one is a music icon who has not just been a testimonial for fashion but a protagonist. The second is an NBA star who has…
Faced with an embarrassment of choice, we have made ours. Here are the four transversal collaborations that rekindle the trend of creative sharing between luxury brands and casual, sporty brands. Because Christmas…
The way the Metaverse and NFT are imposing their codes requires an enthusiastic yet cautious approach to dealing with them. Because the financial values of this future we are living in have…
Lineapelle, too, launches a meta-experimentation and immerses itself in the new dimension of virtuality. It does so by creating an exclusive celebratory NFT and constructing, for the samples of its physical Trend…
Leading it is Bernard and Antoine Arnault, father and son and deus ex machina of LVMH. But they are not the only ones with doubts about the value of virtualization of life…
Thirty percent of the purchases of Gen Z, the largest generation of consumers ever to enter the market (so they say…), are driven by price. The Keep on Return case on TikTok…
The so-called ‘young consumers’, now a reference at any level of the fashion industry, have a problem. A big problem. They are avowed environmentalists and fast fashion junkies at the same time.…
“It’s good that resale is growing, but the potential risk is that people see secondhand as fast fashion”. This is one of the comments in this article, which, along with other considerations,…
They should be made to withstand more stress, wear and tear and not just as fashion status symbols. Instead, for luxury trainers (not all of them, of course), durability is an issue,…