Telling the story of the Italian tanning industry. Enhancing its excellence, its beauty, its green power and its impeccable circularity. The Beauty of The Italian Tanning Industry: Heritage, Science and Design exhibition debuts at Lineapelle 100
The beauty of the Italian tanning industry
The exhibition concept traces, with a didactic and, at the same time, dynamic approach, the path of leather from when it enters, raw or semi-finished, into an Italian tannery and comes out transformed into a material with very high added value and incredibly productive, stylistic, sustainable, futuristic excellence.
The primary objective of The Beauty of The Italian Tanning Industry is to communicate to a target that is absolutely transversal and not focused on insiders what can be defined as the “beauty” of a production model that combines tradition and craftsmanship, science and technology, creativity and design, recounting in a stimulating and novel way every aspect of the leather material, its production cycle and its constantly improving green approach.
“The Beauty of The Italian Tanning Industry,” comments Fulvia Bacchi, General Manager of UNIC, “is a project that confronts the public with the possibility of shedding light on the most beautiful leather in the world and those who produce it: the Italian tannery. The Italian tanning industry is an undisputed international leader, accounting for 63% of EU production and 23% of global production, and with over 300 exhibiting companies, it is the absolute protagonist of Lineapelle 100.
The Beauty of The Italian Tanning Industry is a modular exhibition curated and designed by Navone Associati, which will make its debut at Lineapelle 100 and then be set up on other platforms and in different locations to promote the authority, strength, and virtuosity of Italian leather beyond the trade fair and sector sphere.
This set-up is configured as a compositional model that operates on radial vectors: walls and corridors through which the public will move, physically traversing the tanning process, discovering all its chemical and technological details, materially experiencing all the process phases, how its waste is transformed and, in this sense, coming to terms with the awareness (not shared by public opinion) that leather and the recovery of its process and product waste represent an example of historical and continually evolving circularity.
For instance, they are in jellies used in the food, pharmaceutical, and cosmetic industries; in biostimulants and fertilisers that strengthen agriculture; in musical instruments, console games, and sports equipment. Circular virtues for a product, leather, and industry, the Italian tanning industry, thrives on innovation and responsibility.
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