Why they do it: luxury and its repeated price increases
Why they do it: luxury and its repeated price increases

The latest to do so was Celine, joining the club of luxury brands that periodically raise their prices, seemingly heedless of any uncertainty and recessionary forecasts. They can do this for several…

Cognitive switching and the reaction to luxury increases
Cognitive switching and the reaction to luxury increases

“If consumers believe that brands set unfair prices, luxury brands might encounter cognitive switching that high-income customers are not willing to accept, even if they can afford to pay a higher price”.…

SUBSCRIBE NEWSLETTER