In France, the Anti-Waste law surprisingly transformed itself into an encouragement towards overproduction. A literal boomerang. It is hard to believe, but the mechanism with whom fast fashion takes advantage of the…
Shein is being targeted by Europe, which wants to fight in any possible way against the advance of the Chinese super fast fashion giant. During the last few months, the charges multiplied.…
“There is the Pope and there is Valentino. In this city there is no one else as famous”. Right in the very Rome which anointed him as the emperor of fashion, it’s…
The response of the brands is there for all to see: we are cultural companies. We go beyond the product. We build emotional narratives that must create new connections. We invest in…
Los Angeles, April 2025. Ahead of Coachella, an annual music festival held at the Empire Polo Club in Indio, California, H&M is launching its own mega custom concert. New York, May 2025.…
It is called Lumente, and it is the platform of luxury homes managed like classic hotels and signed by some of the brands of the fashion system, from Fendi to Karl Lagerfeld.…
Inexpensive design, high quality production. The latest surprising consumer trend comes right from social media. In other words: rather than searching for a cheaper version of a luxury product, consumers tend to…
If you happened to walk into any Zara store in the world, you surely will have noticed the genetic mutation that one of the first fast fashion brands is currently subjected to.…
We have been at Louvre Couture, the exhibition that from January 24th to August 24th 2025 (its closure has been delayed for a month) establishes a dialogue between Objects d’Art and Objects…
The exhibitions able to gather all this attention are only a few. One of them takes place every spring at the Costume Institute of the Metropolitan Museum of Art. For 2025 the…