Let’s not confuse it with ‘recycling’. Upcycling and its potential new normality are synonymous with the desire to restore value to raw materials, a garment, and an accessory to produce something exclusive…
Upcycling is a serious matter and not a facade, communication, or marketing point. It is a challenge that requires straightforward ideas, concreteness, and the ability to revolutionise a company’s business model and…
It is called the Fashion Act, but its full name is the Fashion Sustainability and Social Accountability Act. And if it becomes law, it promises to revolutionise the commercial approach of brands…
Some have pursued it for almost 100 years and have made it one of their creative and product offerings distinctive features. France has turned it into law, bypassing the “antigaspillage” decree. Brands…
The year that recently ended did not trigger the general upturn that everyone was hoping for. And the changes faced by the fashion & luxury industry seem (still) more contingent than structural.…
2021 did not solve the pandemic and only sanctioned the hoped-for recovery for those brands that were ready. Today, the fashion industry needs to understand the basis on which to face 2022…
New Year’s Day is celebrated in Beijing on 1 February, opening the door to 12 months dedicated to the Tiger, a symbol of strength, power and fearlessness. A symbolic sign of hope…
For 2021, he had made an unprecedented choice, the result of the need to indicate a creative way to relaunch and rebirth. In other words, it had declared that the colours of…
It is called Terra Carta and it is the manifesto of SMI – Sustainable Markets Initiative, a green dissemination project launched by His Royal Highness Charles of England. A programmatic document that…
Co-lab fashion is a trend that never loses its edge and, for 2022, promises sparks thanks to the Yeezy GAP project engineered by Balenciaga. The history and evolution of a trend that…