All the fog engulfing green communication
All the fog engulfing green communication

An IFM-Première Vision research outlines a very worrying scenario related to green communication. It concerns consumer ignorance and how many, too many brands play havoc with the information that should combat it…

Public danger number 1: all against greenwashing
Public danger number 1: all against greenwashing

The fight against greenwashing and its misleading marketing dynamics raises the bar and puts fashion in the crosshairs with increasingly widespread and wide-ranging actions. Actions that involve not only brands and retailers…

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