E che il 2022 sia veramente l’Anno della Tigre
And may 2022 truly be the Year of the Tiger

New Year’s Day is celebrated in Beijing on 1 February, opening the door to 12 months dedicated to the Tiger, a symbol of strength, power and fearlessness. A symbolic sign of hope…

La sfida generazionale del lusso e come poterla interpretare
The generational challenge of luxury and how to interpret it

The ages of high-end luxury consumption are no longer what they used to be. Brands are going after increasingly younger customers, outlining different generational approach strategies that play more and more with…

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