Co-lab fashion is a trend that never loses its edge and, for 2022, promises sparks thanks to the Yeezy GAP project engineered by Balenciaga. The history and evolution of a trend that…
The New York collective is making fun of luxury by selling used paper shopping bags in designer shops for 40 dollars. Result: sold out in less than a minute. This is their…
The ages of high-end luxury consumption are no longer what they used to be. Brands are going after increasingly younger customers, outlining different generational approach strategies that play more and more with…
“The future is not that far away if you look in the right places,” said Virgil Abloh. But to see it, you need to have the right lenses with you. In this…
“Everything I do is for the 17-year-old version of myself”, said Virgil Abloh, explaining how, every day for the last decade, he has given new meaning and vitality to the generational codes…
In practice, it confirms things that, without detracting from the importance of what happened, we already knew and had already written about. That is, that sustainability is a very serious matter, and…
A rivalry without winners or, at least, that tells of a different way of understanding and declining their business projects. Deloitte’s Global Powers of Luxury Goods 2021 explains it to us …
This is described in detail in The State of Fashion 2022 report, drawn up by Business of Fashion and McKinsey. Between paradigms that are no longer true, such as “small is beautiful”,…
The upturn in the high-end sector was expected, hoped for and longed for. And, in its way, it has come, explains the Altagamma and Bain & Company Market Monitor. But if 2021…
The rebound of the (partial) 2021 financial statements for brands in all luxury segments has a very specific characteristic: that of going beyond the levels of 2019, when the pandemic had not…