It is one of the hottest trends now and apparently it defeated, on several levels, a considerable skepticism. “Second-hand” luxury, guaranteed and certified, has become a model of business of great interest…
The MIV-Media Impact Value index is the machine learning algorithm used by Launchmetrics to evaluate the visibility of brands on social media and the press. The following are their latest findings Talking…
“When we talk about sustainability, we should talk about knowledge. Unfortunately, though, most of the times there is no such knowledge”. Our interview with Giusy Bettoni (C.L.A.S.S.) It is too easy to…
In marketing communication, there is a huge problem with claims on sustainability, according to a survey carried out in Europe by ICPEN ICPEN is the acronym for International Consumer Protection Enforcement Network.…
The tsumani generated by the pandemic imposes a change, between physical and digital, also in the relationship with colours and with their meaning: Justine Fox and Carolina Calzada-Oliveira, founders of Calzada Fox…
For the Summer 2022 season, Lineapelle’s creative message is an invitation to take care of ourselves, welcoming a change that is going to turn, in terms of meaning, around two special tones…
Their names are Ultimate Gray and Illuminating. They demonstrate that, “combining different elements, you can express a message of hope and strength unchanged through time” The Pantone Color Institute is the highest…
Talking about greenwashing: a research by FILK institute unmasks the slogans of some materials, stating that they have a better performance and are much more ecologic than leather. Analysis at hand, it…
The pandemic upset footwear consumption and transformed the most comfortable models (starting from sandals and slippers) into objects of desire, especially online. As a consequence, some operators are stating that there is…
We posed the question to our social media community, involving them into a virtual discussion regarding colors. This gave us an idea of what tones are coloring their thoughts and hopes It…