Talking about greenwashing: a research by FILK institute unmasks the slogans of some materials, stating that they have a better performance and are much more ecologic than leather. Analysis at hand, it…
The pandemic upset footwear consumption and transformed the most comfortable models (starting from sandals and slippers) into objects of desire, especially online. As a consequence, some operators are stating that there is…
We posed the question to our social media community, involving them into a virtual discussion regarding colors. This gave us an idea of what tones are coloring their thoughts and hopes It…
According to researches, studies and consumption analysis, as it seems, stiletto heels are left with no chance: sneakers rule, sandals fly, slippers are rising. And some brands, looking at their sales figures,…
Covid-19 presented fashion and luxury with the need to review (almost) everything, starting from their relationship with their community. What could help to get ready for starting over? In 2020, as the…
It is globally labeled by Pantone under the 18-1663TP code and, officially, it identifies the brand: here is how it was born Whether true or false, it’s a given: in the fashion…
A research by McKinsey & Company lists the immediate needs of fashion brands not to lag behind, in a year of strong transition, such as the one we are living “A simple…