Milan confirms itself as one of the world’s most important capitals for the fashion system and brings back fashion shows in presence. Great returns on the bill for women’s Fashion Week. Two full-leather fashion shows to return the Questione di Pelle project by UNIC – Concerie Italiane in collaboration with Lineapelle
After London and New York, before arriving in Paris, the train of fashion weeks dedicated to women stops in Milan from 22 to 28 February. This is an eagerly awaited stop, given the city by now acclaimed international centrality in the fashion context and enriched by two Questione di Pelle events. In other words, the “design container” launched in 2020 by UNIC – Concerie Italiane in collaboration with Lineapelle, which the Municipality of Milan also sponsors.
Questione di pelle
On Wednesday 23 February, at 10 a.m., fashion designer Mario Dice will present his leather collection in an extraordinary fashion show. The models will walk down the runway in Piazza Gorani, headquarters of Spazio Lineapelle, moving outside, entering the city’s life in contact with the real world. The second event is scheduled for Saturday 26 February, from 7.00 p.m. to 9.00 p.m. The protagonist is the designer Cristiano Burani with his winter collection 2022/2023 presented inside Spazio Lineapelle and through a video mapping projection on the facades of the buildings in Piazza Gorani.
Milan Fashion Week
Questione di Pelle is located within the slot of the women’s Milan Fashion Week in terms of time. There are 169 appointments on the calendar, some of which carry the “not to be missed” label. Which ones? For example, that of Bottega Veneta, which will see the debut of the new creative director Matthieu Blazy. Then: Diesel, Gucci (which returns to the fashion calendar after a two-year absence), Trussardi (completely renewed) and Ferrari. There will be 67 fashion shows (two doubles), 57 physical, and eight digital. There will also be 69 presentations (59 physical and 10 digital) and 9 events.
Recovery in progress
So fashion is once again becoming physical, present and animating Milan. It was what was needed to give a boost to the entire Italian sector, which is capable of closing in 2021 with a total turnover of 83.13 billion. This increases 20.9% over 2020, but still 7.8% below 2019 levels. Two locomotives of the ongoing recovery: China (+50.1%) and the United States (+31.8%). Overall exports gained 21% over the previous year. Waiting for domestic consumption and tourists’ awakening with a great desire to shop.