The two words are daigou and peihuo. They are well known in Beijing, but often whispered in half-voice. But everyone knows them because they define practices that are considered improper but tolerated,…
There are rankings for everything, online and elsewhere. Luxury is well aware of this because the rankings that are chased from week to week and event to event certify the reputation of…
Because they have lost the sense, they had twenty years ago. Because they no longer create engagement with consumers with less purchasing power, especially young people. Because changes in the scenario have…
Consumer sensitivity towards luxury brands and fashion, in general, is undergoing a constant revolution. Based on inclusivity and identification, the most recent guidelines require brands to seek a balance continually. The aim…
They love Edikted, Cider, Verge Girl, or Adika. But they claim to be more than just careful and sensitive to all the green causes around them. They promote upcycling and secondhand, but…
Following the example of the Big Apple, Great Britain and the European Union are raising the bar in their fight against greenwashing. Because too many companies are consciously playing the smart-ass and…
For a thousand reasons and a series of policies to stimulate and support consumption, the USA has once again become the market from which to restart. To the point that Bloomberg believes…
While the world, fashion, luxury and every productive sector were trying to get out of the pandemic emergency (which still bites), the war between Russia and Ukraine has triggered yet another global…
The war crisis in Ukraine has made the critical issues triggered by the pandemic structural. For example inflation and the energy crisis. Brands, signs, and the fashion and luxury industry face yet…
Two years of Covid have disrupted logistics for the fashion & luxury supply chain. The war crisis in Ukraine, which erupted at the end of February 2022, had further turned it into…