The fairs that, together with Lineapelle and Simac Tanning Tech, complete the exhibition horizon of the global fashion and luxury industry: Micam, Mipel, TheOneMilano. But it doesn’t end here because September closes with the Milano Moda Donna fashion shows. Here, in ‘order of appearance’, is everything that will transform Milan into a city of great fashion in the coming days
Micam for footwear, Mipel for leather goods, and TheOneMilano for women’s prêt-à-porter. These are the shows scheduled from Sunday, 17 to Wednesday, 20 September, at Fieramilano Rho. In addition to representing a physical meeting point between supply and demand and a moment of comparison between operators, they are also showcases for new things: young designers, start-ups, new technologies and future trends. And, speaking of young people, there will be many debuts at another event that confirms Milan as a city of fabulous fashion. These are the fashion shows of the Milan Women’s Fashion Week scheduled from 19 to 25 September.
Milan is a city of great fashion
Among the more than 1,000 brands present at Micam (about half from abroad), there are also 12 Emerging Designers. They are: Belledonne Paris (France), Bonamasò (Spain), Caplait (France), Daniela Uribe (Colombia), Judy Mazzotti (Italy), Minacapilli (Switzerland), Mosca Shoes (Argentina), Pierini Calzature (Italy), Room (Brazil), Socque (France), Tachino Chie (Japan) and Ubac (France). In Hall 1 of Fieramilano Rho, we will find the Italian start-up area with Blockvision, CDCStudio, Dotzero and Sneaknit.
And again: Future of Retail, the space dedicated to innovative ideas that will change the point of sale, featuring Tailoor, SafeSize and Fibbl. In terms of new proposals, we cannot forget the final show of the Mittelmoda Fashion Award (18 September). This competition rewards the creations of young fashion and design students from all over the world. The MicamX appointments are also back with four key themes: trends & materials, sustainability, art fashion heritage & future, and the future of retail. Confirmed the VCS Verified & Certified Step area, the first certification mark for the footwear sector.
From Micam to Mipel and TheOneMilano
As for footwear, the new spring/summer 2024 collections for leather goods will be protagonists at Mipel. Over 200 brands will occupy part of Halls 1 and 3, with an additional area dedicated to overseas companies in Hall 7. Among the main novelties of the edition is the Showcase Milano area curated by Mirta (Hall 3). Space will also be dedicated to the preview of the Travel&Business project.
Also in Hall 3 will be the Trend Area. TheOneMilano, the show devoted to women’s prêt-à-porter, instead dedicates this edition to activating a link between Italy and China. In addition to the 6 Italian brands, there are, in fact, 25 Chinese brands—a cultural bridge to establish collaborations and projects of common interest in a logic of reciprocity.
Milan Fashion Week
Designer Sabato De Sarno’s debut for Gucci (Friday 22 at 3 p.m., Pinacoteca di Brera) promises to be the highlight of Milan Fashion Week. It will be followed by Peter Hawkings’ for Tom Ford (Thursday 21 at 9 p.m.). Also making his debut is Simone Bellotti at the helm of Bally (Saturday 23rd at 5 p.m.). Milan Fashion Week offers 176 appointments: 67 fashion shows (62 physical and five digital), 72 presentations, four presentations by work and 33 events.
It will also be the first time for Avavav, Chiara Boni La Petite Robe, and Karoline Vitto, supported by Dolce&Gabbana, Rave Review and The Attico. Among the side events: Fratelli Rossetti’s 70th anniversary, Moschino’s 40th and Genny’s 10th under the creative direction of Sara Cavazza Facchini. Expectation for 20 September for the launch event of the Moncler x Pharrell Williams collection.
Also worth mentioning are two fashion shows open to the public (accreditation sold out in an hour): Diesel (Wednesday 20th at 9.00 p.m.) and Philosophy di Lorenzo Serafini (Friday 22nd at 11.30 a.m.). Then, there will be the return of Fiorucci with the Zero Collection off the calendar on Thursday, the 21st. There will also be Armani, Bottega Veneta, Fendi, Prada, Dolce & Gabbana, Ferragamo, Tod’s (the last catwalk for Walter Chiapponi) and all the other big names of Italian fashion.
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