The way Lineapelle makes us feel Part Of This Game

For its 103rd edition, Lineapelle launches an exciting and inclusive call to action. Be Part of This Game is the slogan on which the world’s most important trade fair for the fashion, luxury, and design industry has built an event rich in content, meaning, and synergies


A simple metaphor: visual and textual. A universal message. Lineapelle approaches its 103rd edition, scheduled at Fieramilano Rho from 20 to 22 February 2024, launching an exciting and inclusive call to action at all levels. Be Part of This Game is the slogan on which the world’s most important trade fair for the fashion, luxury, and design industry has built an appointment rich in content and meaning while at the same time wanting to make its entire community understand that those who enter its world (regardless of their linguistic, cultural, commercial and stylistic background) speak a common language.

Lineapelle 103

One thousand one hundred sixty-seven exhibitors from 41 countries: tanneries, manufacturers of accessories, components, fabrics and synthetics. An exhibition area of more than 44,000 square metres.

“The high quality of Made in Italy production remains the most attractive element of Lineapelle,” comments Fulvia Bacchi, CEO of Lineapelle. The presence of almost 40% of exhibitors from abroad is, however, a confirmation of its role as a reference point for that universe of 60,000 companies, 2.5 million employees, and $150 billion in turnover represented by the world leather industry. A result was also achieved thanks to the global exhibition network that sees our fair present in the main international metropolises”.

Be Part of This Game

An evocative call to action, inspired by the world of sport”, like the very image of this edition of Lineapelle: a branded basketball uniform. The fair, therefore, appropriated the sports codes ‘to demonstrate how fashion, style, creativity and their supply chain speak a common language‘.

Speaking of style, in the spotlight at this edition of Lineapelle, “there will be trends designed for the 2025 summer season, summed up in a singular and, at the same time, evocative title: VUJA DE, i.e. the opposite of DEJA VU. It is an invitation to free the imagination, a hymn to change and to experience the usual situations as if one were seeing them for the first time, to change one’s point of view and imagine a new perspective”.

Thinking big

Lineapelle 103, in light of these suggestions, will be a genuinely creative, commercial and cultural platform that will offer an articulated list of contents and will take place in partial concurrence with the fairs of the Confindustria Moda Galaxy, scheduled from 18 to 21 February. Namely: Micam (footwear), Mipel (leather goods), TheOneMilano (clothing), and Milano Fashion&Jewels (fashion and jewellery). Not forgetting, within it, the promotional space of Simac Tanning Tech, the annual exhibition of technology for the supply chain present at Lineapelle to launch its 50th edition, scheduled for September 2024.

Almost 3,000 brands/exhibitors will be the protagonists at Fiera Milano Rho from 18 to 22 February,” reads a joint communiqué from the Milan fairs, which have launched their upcoming editions under the hashtag #greatify. “A neologism that contains the concept of doing and becoming. This is exactly what trade fairs are: the place of excellence for opening up new markets, developing business, and above all, representing trends, those of the market to come. It is precisely on the values of innovation and excellence that the synergy between the trade fairs of the fashion world is founded and continues. For this February edition, they are uniting their energies and presenting themselves to the market all together”.

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