An itinerary at the discovery of leather, materials, technologies, applications showing and expressing a tangible and noticeable content based on “responsible innovation.” Furthermore, an analysis of new values which are bound to drive contemporary buyers’ shopping choices. In addition to several live performances and talks, focusing on the new frontiers of sustainability. Welcome to A New Point of Materials
Hall: 15; schedule: September 22-24; venue: Fieramilano Rho exhibition area. In other words, we are at Lineapelle. To be precise, we are in the A New Point of Materials (physical and conceptual) spaces: a new cultural project, and more than that, designed by the Milan trade show. Such is the goal: to spotlight the way “leather, materials, technologies, and applications” can successfully go one step further, beyond sustainability, and focus therefore on sustainable innovation.
The exciting journey of responsible innovation
A New Point of Materials – announced Lineapelle – “shapes up to be a reviewing space tailored for discovery, focus, information, and debate.”
The place “where people will have the opportunity to participate in live performances and thematic talks to experience personally the way leather and materials realize the concept of responsible innovation.”
A space to “put forth, transparently, an inspiring combination of technology and artisanship, tradition, and state-of-the-art innovation.”
A New Point of Materials has been arranged by Lineapelle in collaboration with D-house by Dyloan (Urban Lab) and C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), with the advisory support of Orietta Pelizzari.
The event is going to “outline an accurate selection of leather and materials standing out for their green, advanced, and developmental content, and will thoroughly describe them across the whole manufacturing process.
Starting from companies’ strategic choices regarding the issue of responsible innovation.” Such choices “will subsequently turn into high-performance products to meet and fulfil a new generation of values.”
Talks and performances
“In addition to an annotated exhibition of leather and materials, the event is going to introduce an agenda of talks and performances, in English, which will be focusing on “the most topical and trendiest issues regarding manufacturing, corporate finance, and retail’s work attitude towards the concept of responsible innovation.”