The tsumani generated by the pandemic imposes a change, between physical and digital, also in the relationship with colours and with their meaning: Justine Fox and Carolina Calzada-Oliveira, founders of Calzada Fox…
For the Summer 2022 season, Lineapelle’s creative message is an invitation to take care of ourselves, welcoming a change that is going to turn, in terms of meaning, around two special tones…
Their names are Ultimate Gray and Illuminating. They demonstrate that, “combining different elements, you can express a message of hope and strength unchanged through time” The Pantone Color Institute is the highest…
Talking about greenwashing: a research by FILK institute unmasks the slogans of some materials, stating that they have a better performance and are much more ecologic than leather. Analysis at hand, it…
The pandemic upset footwear consumption and transformed the most comfortable models (starting from sandals and slippers) into objects of desire, especially online. As a consequence, some operators are stating that there is…
We posed the question to our social media community, involving them into a virtual discussion regarding colors. This gave us an idea of what tones are coloring their thoughts and hopes It…
According to researches, studies and consumption analysis, as it seems, stiletto heels are left with no chance: sneakers rule, sandals fly, slippers are rising. And some brands, looking at their sales figures,…
Covid-19 presented fashion and luxury with the need to review (almost) everything, starting from their relationship with their community. What could help to get ready for starting over? In 2020, as the…
It is globally labeled by Pantone under the 18-1663TP code and, officially, it identifies the brand: here is how it was born Whether true or false, it’s a given: in the fashion…
A research by McKinsey & Company lists the immediate needs of fashion brands not to lag behind, in a year of strong transition, such as the one we are living “A simple…