Business of Fashion evaluated in an index green transition, which has been one of the reference missions for the fashion system for some time. And it discovered that “while companies are talking…
In 2016 Jamela A. Acheampong launched the Kahmune project: 10 shades of colour for shoes to match 10 hues of skin. And to the purpose of contradicting the assumption that fashion and…
In a constant attempt to divide into segments the luxury market, based on its higher or lower exclusivity, the “accessible” one has been for years an identity factor. Nowadays, though, defining oneself…
It is one of the hottest trends now and apparently it defeated, on several levels, a considerable skepticism. “Second-hand” luxury, guaranteed and certified, has become a model of business of great interest…
The MIV-Media Impact Value index is the machine learning algorithm used by Launchmetrics to evaluate the visibility of brands on social media and the press. The following are their latest findings Talking…
“When we talk about sustainability, we should talk about knowledge. Unfortunately, though, most of the times there is no such knowledge”. Our interview with Giusy Bettoni (C.L.A.S.S.) It is too easy to…
In marketing communication, there is a huge problem with claims on sustainability, according to a survey carried out in Europe by ICPEN ICPEN is the acronym for International Consumer Protection Enforcement Network.…
The tsumani generated by the pandemic imposes a change, between physical and digital, also in the relationship with colours and with their meaning: Justine Fox and Carolina Calzada-Oliveira, founders of Calzada Fox…
For the Summer 2022 season, Lineapelle’s creative message is an invitation to take care of ourselves, welcoming a change that is going to turn, in terms of meaning, around two special tones…
Their names are Ultimate Gray and Illuminating. They demonstrate that, “combining different elements, you can express a message of hope and strength unchanged through time” The Pantone Color Institute is the highest…