Second-hand is the must-have of the moment. To such an extent that brands have come to upgrade its mission even from a creative point of view, retrieving their rich archives. At the…
Both pairs of terms in the headline – traceability and transparency / necessity and demand – have got a similar meaning, which turns then different to complement one another by virtue of…
Gucci reduces wholesale to a minimum. Not only: they launch a new strategy of control, based on RFID traceability, to bring down to zero the risk of parallel markets. Let us tell…
His name is Zhang Chen. He has founded, in Peking, the Extraordinary Luxuries Business School. And he organizes very special course, teaching to unmask the most sophisticated counterfeiting of luxury accessories in…
It is not a word play. It is a rather a semantic condensation to spot a new possible dimension of post-Covid retail. In such dimension the line between physical and digital fades…
The pandemic has turned everything upside down. It has also upset retail fashion, which has been hit by instability, whose overall impact still cannot be properly estimated, and is now facing a…
Ferragamo calls it the Future of Craft. For many other labels, it represents a turbulent conceptual, creative, production and marketing transition, exploring unknown territories, such as gaming. Creating virtual “immersive experiences”, it…
Last March 22 and 23, Lineapelle created virtuous connections between artisanal and artificial intelligence sharing online a full programme of streaming events. Here we explain you how you can watch them all…
How have fashion, design and their teaching changed in these never-ending months of pandemic? How much does digital transition match with craftsmanship? Let us talk about this with Massimiliano Giornetti, director at Polimoda…
While talking about augmented reality and investing “in the digital”, some brands do not miss any opportunity to tell about the wonder of the know-how their accessories come from. As shown by…